According to Japanese media reports, Sony India, Masaru Tamagawa general manager, said recently that fiscal year 2011, Sony flat-panel TV market in India target of 150 million units sold, an increase 70%. It is reported that in fiscal year 2010, Sony flat-panel TV sales are expected in the Indian market is 85 million.
Tamagawa believe that with the high-income groups in India, the increasing number of flat-panel TV by 2011 the demand for Indian market expected to grow from the current 150 million to increase to 450 million units. And Sony's fiscal year 2011 sales target to achieve, the Sony will take the Indian flat-panel TV market share of 33% -35%.
fiscal year 2011 for the ability to achieve sales targets, Masaru Tamagawa seemed confident. He said that Sony will be open for specific consumer groups and effective promotional activities and improve brand image and establish close contacts with local distributors, thereby expanding the market demand and boost Sony's sales in India.
media commented that, if Sony flat-panel TV sales target in the Indian market can be realized, Sony flat-panel TV market share in India will be the first place.
now, Sony, LG and Samsung India, the three companies accounted for 80% of flat-panel TV market share. Sales from 2009, Sony flat-panel TV market share in India, ranked third, behind Samsung and LG Electronics.
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