Into 2010, with the App Store AppStore application downloads more than 4 billion times, the global emergence of whom more than a million developers and hard work.
AppStore star effect, the application stores have been started, but the media Ai Market Advisory CMOSS monitoring data show that at present more than 95% of the download software can be downloaded for free and pay only a few true, obviously this is not purely market cultivation and the market maturity of the issue. handset model has been applied to make money Mall not open the industry around the topic.
how to solve the mobile application market in China Mall to make money issue, Chang Ai Media that objects to solve several different points:
first for telecom operators: the largest operator advantage is that many users, facilitate the deductions channels, vast amounts of mobile applications for telecom operators, is the best adhesive and value-added services. Thus, for telecom operators, mobile phone software to carry out personalized custom services is the key. For example, introduction of mobile phone navigation for the business person, business assistance and other services; for investors to launch mobile banking, stock trading software; for the elderly, health care can be introduced software-related services. by way of tailored, mining users pay the potential to carry out personalized service.
Second, for the mobile phone manufacturers: not recommended to look entirely concentrated in the areas of Internet users pay to download. For handset vendors, the next ten years, the suitability of applications with rich The phone software is the core competitiveness of the biggest brand, but sales is the mobile phone manufacturers to focus on profits, not recommended timely; and application software for mobile phones, manufacturers can be proposed to purchase and subsidies, etc., introduced to the developers. in the Chinese market, not rich mobile phone applications is no way out, and manufacturers expect to make big money by selling mobile phone application software is unrealistic. However, smart mobile phone manufacturers can by customized mobile applications and mobile application software advertising space for huge profits. Ai Chang media that Apple's IPHONE success is not entirely the largest of the fashionable phone design and cool experiences, the most critical is, Steve. Jobs (Steve Paul Jobs) made a most strategic threshold - AppStore! want to recommend something smart phone handsets in China manufacturers association, OPPO, Dopod, day language, backgammon and other decision makers need to completely understand the strategic intent Jobs smoke.
Furthermore, while for developers: With the growing popularity of the smartphone market, mobile phone application software developers with unprecedented opportunities. cell phone use is no longer a customized mobile phone manufacturers, the use of mobile phones, a large number of unprecedented features will focus on mobile phones to achieve, and whether it is for the telecom operators or handset manufacturers, developers pay products or through the long tail effect of a gain, mobile application software developers will be the future of Chinese society is a hot career. the next decade, mobile application developer is China's largest engineering community, but also many engineers in the highest income groups to become the first choice for fashionable young career.
Tang Dynasty poet Li Bai in the great, rare opportunity, but it seems it is still tasteless. But Chang insisted that, in the Chinese market, mobile application software has been a general trend, but in any case, provide practical application of personalized mobile services, mobile phone users in China is urgently needed. (Ai Media Group Chairman and CEO of marketing consulting Chang, article first, br> notice:
Event: 2010 China Mobile Applications Developer Conference and Global Mobile Internet Forum
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